We Feed the World has a number of ambassadors that have helped support the project by advocating the importance of it’s message to a wider audience. We are extremely grateful for their help and support in spreading the message throughout the lead up to the exhibition and beyond.

    Hugh Fearnley-Whittingstall

    Hugh Fearnley-Whittingstall is a British celebrity chef, journalist, food writer and campaigner on food and environmental issues, known for his back-to-basics philosophy.

    “The We Feed the World project aims to connect as many people as possible to the source of their food supply and gets them to question just who is dictating the future of their food security and why? I urge everyone who thinks that’s an important question to get behind this.”

    Jeremy Irons

    Jeremy Irons is an English actor, featuring in films, TV series and West End performances. In October 2011, he was nominated the Goodwill Ambassador for the Food and Agriculture Organisation of the United Nations.

    “We Feed the World’s winning combination of beautiful images and powerful storytelling is a wake up call. Our most urgent task is to support farming communities around the world practicing the kind of regenerative agriculture that can keep our planet, our climate and our communities healthy into the future.”

    Arizona Muse

    Arizona Muse is an American model who strongly campaigns for sustainability to be brought the world of fast fashion.

    “A real farmer is a nurturer, he or she nurtures the land on which they grow and the people and animals who eat their food. As a mother, I want to ensure that my children live in a world that recognizes the mistakes in modern agricultural methods and begins to regenerate our tired soils, giving them back the ability to produce life-giving nourishment for all human beings.”

    Vivienne Westwood

    Dame Vivienne Westwood DBE RDI is a British fashion designer, activist and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream. In 2014, she became ambassador for the clean energy Trillion Fund, cut off her hair to highlight the dangers of climate change and appeared in a PETA ad campaign to promote World Water Day, drawing attention to the meat industry’s water consumption.

    “We Feed the World is an amazing opportunity for everyone in this country to engage with a healthier, more climate-friendly and more democratic food system. We have to speak out against the giant monopolies and government policies that are currently trying to dominate the food that we eat.”